Friday, November 4, 2011
Kim Kardashian's Divorce Exposes Her Ambition for Fame and funds, Say Brand Experts (Analysis)
Kim Kardashian may not understand fully how Monday's quickie divorce filing has affected the means by which individuals have a look at her, also called her brand. Yet, experts inside the marketing area realize that her actions have damaged her brand identity and threaten to change how a public and future companies view her.our editor recommendsKardashians, Charlie Sheen Among Stars Producing Around $71 Per Character for Backed TweetsE! Network's Kim Kardashian Wedding Encore Adds Special Divorce AnnouncementKim Kardashian Talks Out About Divorce: 'It's Tough to undergo Everything Right Now' (Video)Kris Jenner Tears Up While Speaking about Kim Kardashian's Divorce on 'The View'Kim Kardashian's Marriage 'Wasn't a Sham,' Mother States on 'Today' (Video)Related Subjects•Kim Kardashian PHOTOS: 19 of Hollywood's All-Time Least Close ties "She's completely fooled the anticipation of her brand, because she will be a girl with regular values, regular hopes and dreams who been very glamorous and exotic and lived a very amazing existence," Leader and Brand Strategist at NY's Truth Speaking to, Linda Ong, notifies The Hollywood Reporter. Ong's company produces an extensive biannual cultural analysis of reality TV, they started within the month of the month of january 2010. "Now, what she's done is proven they can be as shallow as people like Paris Hilton and Lindsay Lohan as well as the train wrecks of Hollywood that individuals dislike," Ong continues. "She's uncovered herself as not necessarily in our midst, but somebody who might be the kind of person we thought she wasn't." PHOTOS: Inside Kardashian Corporation. Christine Kirk, Boss and founding father from the La-based boutique PR and social media marketing firm, Social Muse Communications, also thinks that damage remains implemented to Kardashian's brand, though she doesn't call the affect "shallow." "Now, what shes done is proven they can be as shallow as people like Paris Hilton and Lindsay Lohan as well as the train wrecks of Hollywood that individuals dislike" -- Linda Ong, brand strategist "In my opinion it's a little more about revealing her desire, her hunger for ongoing to build up this empire that she's built," Kirk states. "Which I do not always think it's shallowness, In my opinion it's getting taken up in maybe money involved as well as the overall potential the marriage may have on her behalf account overall logo design and her empire. But they states.Inch PHOTOS: Hollywood's Top Earners Kardashian's actions following a divorce filing was confirmed didn't assist with the concept that they was driven by profit either. Kirk highlights that immediately after what is the news broke, Kardashian tweeted that she's departing for Australia to create her and her sisters' Kardashian Kollection handbag line. "It absolutely was literally released approximately one hour following a divorce announcement is created,In . Kirk states. "That was kind of the ultimate message online not under 24 several hours which i simply believe it is an ill-timed tweet." STORY: 10 Signs Kim Kardashian's Marriage Was One Large Hoax All Along After which it there's the statement she released on Tuesday where she recognized that they have to have cancelled the wedding, but she was taken up inside the "hoopla" in the event, E!'s filming from this, and her nervous about disappointing everyone involved. "It might be a really calculated effort to produce her more relatable," Ong states in the statement. "In my opinion exactly what it did was prove she was materialistic, because the fact she's reported the tv show can be a large clue, right? It is not that 'I didn't desire to dissatisfy my family members.A It absolutely was like 'We stood a Tv program.A It notifies the goals were fame and funds.In . COVER STORY: How a Kardashians Made $60 5 million A Year Ago "And you also know the fact she didn't want dissatisfy people, sure everybody can interact with that," Ong adds. "Nevertheless the reasons they gave for happening while using show are really that her primary motivation was she required to make good TV, so she will make money, and remain famous and acquire endorsements that is what's apparent in their statement." "While she's recognized for her sponsorships and things like that," Kirk states. "Maybe people didn't realize the amount this kind of factor will get control. And we view it's kind of absorbed Kim because way." STORY: Kim Kardashian, Kris Humphries' Divorce With the Amounts So, the big question for you is will Kardashian's divorce and subsequent actions affect her ability to generate money. Professionals reveal you will discover still options on her behalf even if the public's take a look at her has changed. "When people hire so when they're doing endorsement deals they are searching to offer the same qualities as well as the same credibility since the person that's marketing them," Ong describes. "She was impulsive and flighty and naive or money hungry. I'm speaking about none of individuals the situation is good qualities." "It'll depend on the organization,Inch Kirk states. "Certainly, conservative, family-oriented brands won't desire to hire her for representative. But, you will notice individuals that don't care and may decide to ride the wave in the buzz with this.In . STORY: Kim Kardashian Divorce Caught E! suddenly, Holding Emergency Conferences One factor is undoubtedly among the brand experts that THR has spoken to, though. The arrival year of Kourtney and Kim Take NY might have a good amount of audiences. "Contrary, there's really the passion for Kim Kardashian," Bob Horowitz, Leader of Reality TV production company, JUMA Entertainment (Ultimate Merger, The Singing Bee) notifies THR. "This really is huge for your Kardashian brand on E!." "It'll be kind of such as the Taylor Remedy situation while using Real Regular folks,Inch Kirk, who's careful to point that large fans in the reality star will in all probability rally round her, but brand identity includes how a public watch a product. And he or she states that curiosity will definitely lead to considerable amounts for your approaching series. STORY: Kim Kardashian Flees Australia Among Divorce Debate "Young people need to remain updated only to see whatever they are able to see, to determine involving the lines and discover the occasions just before a tragic event," she states. However, while Kardashian's brand has experienced consequently in the not successful marriage and her actions following a divorce filing, professionals agree that her family's brand remains greatly elevated by their support of Kim at this time around around. "In my opinion they're doing everything right," Ong states. "In my opinion you understand their whole message is family, family, family. 'We uphold our sister. We uphold our daughter.' What they're interacting for the public are exactly this regular person values. Lots of people will purchase it, but others will probably say "yeah right.' In my opinion essentially was their communication strategist, I'd give them the identical advice. The worst your family could do is turn against her." Email: Jethro.Nededog@thr.com Twitter:@TheRealJethro Related Subjects Khloe Kardashian Kim Kardashian Kourtney Kardashian Kris Jenner E! Maintaining While using Kardashians
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